---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/39884979.md"
description: "For ordinary people in the stock market, the two easiest ways to make money are:The first method: Stay in cash for the long term and buy during a market crash.Do nothing at ordinary times, just hold cash in your hands. Wait for that one or two opportunities a year—when the market panics and everyone is selling at a loss, you go in and pick up bargains. This round, you're making money from emotions.The second method: Buy high-quality stocks at low prices and hold them for the long term.Find good companies with a dividend yield above 4% and buy them when they're cheap. Then hold them, and sell when they reach your target price. It might take longer, three to five years or even a decade, but the advantage is stability. You can trade some larger swings in the middle, but keep your core position unchanged.These two methods are actually talking about the same thing: being patient enough to wait and disciplined enough to hold.The first type of person waits for a big drop, the second type waits for time. The common point is that neither involves constant trading, chasing rallies, nor envying how much others make."
datetime: "2026-04-14T02:37:31.000Z"
locales:
  - [en](https://longbridge.com/en/topics/39884979.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/39884979.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/39884979.md)
author: "[陈冬雪](https://longbridge.com/en/profiles/15147867.md)"
---

# For ordinary people in the stock market, the two e…