---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/40030254.md"
description: "The third launch of Blue Origin's New Glenn (NG-3) was essentially a delivery person who sent the customer's goods to the wrong place, resulting in the goods being damaged.Although the first stage recovery was successful, there was a second stage failure (payload failure):The second stage was supposed to perform two burns to place the satellite (AST SpaceMobile BlueBird-7, a direct-to-cell satellite, approximately 6 tons, the 8th network satellite) into a 460 km circular low Earth orbit (LEO) with an inclination of 49°.The second burn did not complete normally, and the satellite was actually placed into a 154 km (perigee) × 494 km (apogee) orbit with an inclination of 36.1°.What are the implications for the main stakeholders?• AST: Short-term delays, insurance coverage, but medium-term network deployment schedule is affected, may switch to other launch providers in the future.• Blue Origin: Severe reputational damage, flight suspension for rectification, order losses, falling further behind in the race to catch up with SpaceX.• SpaceX: Reaps the benefits, monopoly strengthened, both pricing power and market share increase.• RKLB: Benefits in the small to medium launch market, expanded window of opportunity for medium-lift rockets, robust image reinforced."
datetime: "2026-04-20T03:35:21.000Z"
locales:
  - [en](https://longbridge.com/en/topics/40030254.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/40030254.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/40030254.md)
author: "[奥斯汀成长股实验室](https://longbridge.com/en/profiles/14072672.md)"
---

# The third launch of Blue Origin's New Glenn (NG-3)…


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