--- type: "Topics" locale: "en" url: "https://longbridge.com/en/topics/40030254.md" description: "The third launch of Blue Origin's New Glenn (NG-3) was essentially a delivery person who sent the customer's goods to the wrong place, resulting in the goods being damaged.Although the first stage recovery was successful, there was a second stage failure (payload failure):The second stage was supposed to perform two burns to place the satellite (AST SpaceMobile BlueBird-7, a direct-to-cell satellite, approximately 6 tons, the 8th network satellite) into a 460 km circular low Earth orbit (LEO) with an inclination of 49°.The second burn did not complete normally, and the satellite was actually placed into a 154 km (perigee) × 494 km (apogee) orbit with an inclination of 36.1°.What are the implications for the main stakeholders?• AST: Short-term delays, insurance coverage, but medium-term network deployment schedule is affected, may switch to other launch providers in the future.• Blue Origin: Severe reputational damage, flight suspension for rectification, order losses, falling further behind in the race to catch up with SpaceX.• SpaceX: Reaps the benefits, monopoly strengthened, both pricing power and market share increase.• RKLB: Benefits in the small to medium launch market, expanded window of opportunity for medium-lift rockets, robust image reinforced." datetime: "2026-04-20T03:35:21.000Z" locales: - [en](https://longbridge.com/en/topics/40030254.md) - [zh-CN](https://longbridge.com/zh-CN/topics/40030254.md) - [zh-HK](https://longbridge.com/zh-HK/topics/40030254.md) author: "[奥斯汀成长股实验室](https://longbridge.com/en/profiles/14072672.md)" --- # The third launch of Blue Origin's New Glenn (NG-3)… ### Related Stocks - [BLUE.US](https://longbridge.com/en/quote/BLUE.US.md) - [NG.US](https://longbridge.com/en/quote/NG.US.md) - [ASTS.US](https://longbridge.com/en/quote/ASTS.US.md) - [TSLA.US](https://longbridge.com/en/quote/TSLA.US.md) - [DXYZ.US](https://longbridge.com/en/quote/DXYZ.US.md) - [TSDD.US](https://longbridge.com/en/quote/TSDD.US.md) - [TSLL.US](https://longbridge.com/en/quote/TSLL.US.md) - [TSLQ.US](https://longbridge.com/en/quote/TSLQ.US.md) - [09366.HK](https://longbridge.com/en/quote/09366.HK.md) - [07766.HK](https://longbridge.com/en/quote/07766.HK.md) - [07366.HK](https://longbridge.com/en/quote/07366.HK.md) - [TSLR.US](https://longbridge.com/en/quote/TSLR.US.md)