---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/40272817.md"
description: "$Amazon(AMZN.US) My first reaction upon seeing the billboard was: Amazon is in the piglet business? How come I didn't know? 😂Without further ado, here are the key points to watch for in tomorrow's Amazon earnings report, which could cause significant volatility:Core metrics: AWS growth rate and profit margin, advertising revenue growth rate, Q2 guidance. Overall retail growth has minimal impact and can be ignored.1. AWS (Impact Weight: ⭐⭐⭐⭐⭐ Highest)• Key focus: YoY growth rate + operating profit margin◦ Expectation: 26%–28%, Q4 was 24%, acceleration is key.◦ Profit margin: 35%+ is healthy; below 33%, market reaction depends on interpretation.◦ AI revenue: $15B+ annualized, whether growth is triple-digit; revenue from and share of in-house chips (Trainium/Inferentia).◦ Orders & customers: Progress on Anthropic partnership, conversion of 100k+ Claude customers, YoY growth of backlog.• Potential stock reaction: >28% and margin 35%+ → big rally; <24% or margin decline → big drop.2. Advertising Business (Impact Weight: ⭐⭐⭐⭐⭐ High)• Key focus: YoY growth rate + gross margin◦ Expectation: 22%–25% (Q4 was 23%), the third-largest digital ad platform in the US.◦ Gross margin: Significantly higher than retail (40%+), directly lifts overall profitability.◦ Incremental drivers: Full rollout of Prime Video ad tier, commercialization results of AI ad tools (Ads Agent).• Stock reaction: >25% → strong catalyst; <20% → valuation pressure.I've already prepared some funds. If given the chance, I'm ready to buy more Amazon shares. 🤪"
datetime: "2026-04-29T00:42:55.000Z"
locales:
  - [en](https://longbridge.com/en/topics/40272817.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/40272817.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/40272817.md)
author: "[巴菲Te北京分特](https://longbridge.com/en/profiles/897160.md)"
---

# $Amazon(AMZN.US) My first reaction upon seeing the…


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## Comments (12)

- **剩下的交給時間 · 2026-04-29T11:30:54.000Z**: As a new investor like me with small capital, all I hold are regular shares. Is it necessary to make any moves tonight? My cost basis is at 219. On the day I broke even, I reduced my position by 30%, and I've been holding the rest ever since. Now I don't know what to do. 🤔
  - **巴菲Te北京分特** (2026-04-29T11:48:01.000Z): Just make yourself feel at ease.
- **财财财 · 2026-04-29T09:47:48.000Z**: StockPro, not reducing your position at all? Have you opened any hedging puts? 😂
  - **巴菲Te北京分特** (2026-04-29T09:49:26.000Z): I reduced my options positions. For the underlying stock, I'll only see it reaching 270 first. If there's a better target, I'll switch part of the position; if not, I'll hold.
  - **财财财** (2026-04-29T09:51:46.000Z): Tomorrow is truly an epic-level earthquake, with four companies all releasing earnings reports. Aren't you scared at all? 😂
  - **巴菲Te北京分特** (2026-04-29T09:53:34.000Z): We've already weathered the 190 level😂, what's there to be afraid of now?
- **图图要有耐心 · 2026-04-29T01:20:29.000Z · 👍 1**: It'll be exciting when we wake up tomorrow😁
  - **巴菲Te北京分特** (2026-04-29T01:30:23.000Z): 🤣🤣🤣Ready?
  - **图图要有耐心** (2026-04-29T01:33:31.000Z): Can't prepare 🤣🤣🤣, the combined position is nearly 40%
  - **巴菲Te北京分特** (2026-04-29T01:56:22.000Z): Oh, that's fine then (╹◡╹)