--- title: "The first stop of \"Young at Heart\" brand tour for Emperor Jewellery was brilliantly launched in Wuhan" type: "Topics" locale: "en" url: "https://longbridge.com/en/topics/40907774.md" description: ""Young at Heart, Age Without Boundaries" - The first stop of the "Golden Supreme Jewelry" brand tour kicked off brilliantly in Wuhan Golden Supreme Group (International) Limited ("Golden Supreme Group"/"the Group") (Stock Code: 2882) is pleased to announce that the opening ceremony and star meet-and-greet for the first stop of the "Young at Heart, Age Without Boundaries" brand tour of Golden Supreme Jewelry was successfully held at Wuhan Wushang Dream Times on May 16. At the event, global brand ambassador Mr. Xu Kai made a dazzling appearance wearing the "Bling Bling Gold" series. At the same time..." datetime: "2026-05-19T11:36:24.000Z" locales: - [en](https://longbridge.com/en/topics/40907774.md) - [zh-CN](https://longbridge.com/zh-CN/topics/40907774.md) - [zh-HK](https://longbridge.com/zh-HK/topics/40907774.md) author: "[亚太商讯那些事儿](https://longbridge.com/en/profiles/18018177.md)" --- # The first stop of "Young at Heart" brand tour for Emperor Jewellery was brilliantly launched in Wuhan "Young at Heart, Age Without Boundaries" - The First Stop of Emperor Jewellery's Brand Tour Gloriously Launched in Wuhan **Emperor Jewellery Group (International) Limited** ("Emperor Jewellery Group" / "the Group") (Stock Code: 2882) is pleased to announce that the launch ceremony and star meet-and-greet for the first stop of the "Young at Heart, Age Without Boundaries" brand tour of Emperor Jewellery was successfully held at Wuhan Wushang Dream Times on May 16. At the event, the global brand ambassador, Mr. Xu Kai, made a dazzling appearance wearing the "Sparkling Gold Bling Bling Gold" collection. Meanwhile, Emperor Jewellery officially refreshed its brand philosophy, "Young at Heart, Age Without Boundaries," aiming to convey an elegant attitude without boundaries, transcending time, so that every customer can see their own inner, radiant glow reflected in Emperor Jewellery. Emperor Jewellery's Global Brand Ambassador Mr. Xu Kai Attends the Event Emperor Jewellery's Global Brand Ambassador Mr. Xu Kai Ms. Wang Qiaoyang, Executive Director and Chief Operating Officer of Luk Fook Group, and Executive Director of Emperor Jewellery Ms. Zhang Yaling, Executive Director and Chief Operating Officer of Emperor Jewellery Joined brand executives and mall leaders on stage for the ribbon-cutting ceremony to open the tour **Breaking Definitions, Exploring Fashion's "Heart" Possibilities** At the event site, global brand ambassador Xu Kai, holding a scepter, resolutely shattered a bell jar symbolizing the confinement of time. This boundary-breaking act signified breaking free from the constraints of age and embracing the infinite possibilities of "Young at Heart, Age Without Boundaries," instantly pushing the atmosphere to a climax. Emperor Jewellery's Global Brand Ambassador Mr. Xu Kai Ignites the Atmosphere After breaking boundaries, echoes followed. Emperor Jewellery always hopes to listen to consumers' genuine voices. This time, it specially launched a "Young at Heart, Age Without Boundaries" voice collection activity at multiple stores in Wuhan. "Star Exclusive Heart Cards" filled with sincere reflections gathered on stage, randomly selected by Xu Kai, who read out those warm shares about breaking through oneself and being undefined. Let voices be heard, let light be seen—this is precisely the shining "heart" chapter Emperor Jewellery hopes to write together with every consumer. Emperor Jewellery's Global Brand Ambassador Mr. Xu Kai Reads Out Warm Voices When discussing his understanding of the new brand philosophy "Young at Heart, Age Without Boundaries," Xu Kai looked back on his years in the entertainment industry, candidly stating that every character breakthrough and refinement stems from an unchanging original intention for performance—"rejecting labels, setting no boundaries." This is both his persistence and aligns perfectly with Emperor Jewellery's brand proposition. During the event, Ms. Zhang Yaling, Executive Director and Chief Operating Officer of Emperor Jewellery, took the stage to present Mr. Xu Kai with an exquisitely carved avocado-shaped gold ornament. From their initial collaboration to now, the two parties have entered their eighth year of harmonious cooperation. This uniquely crafted golden gift not only captured the "golden" moment of the event but also conveyed the beautiful blessing of "inner abundance, receiving both fortune and wealth." Ms. Zhang Yaling, Executive Director and Chief Operating Officer of Emperor Jewellery Presents a Gold Ornament to Global Brand Ambassador Mr. Xu Kai **Romantic 520, Unlocking All "Heart" Her Fashion** On this festive occasion, Emperor Jewellery reconstructs the deep connection between jewelry and emotion, conveying to the public through the brand philosophy "Young at Heart, Age Without Boundaries": No matter what stage she is in, what role she plays, whether at home or in the workplace, every woman does not need to be bound by external labels or constrained by established life paradigms. At every stage of life, charm arises from the heart, with no need to define boundaries; at every moment, one can anchor direction with passion and radiate calm brilliance with confidence. Emperor Jewellery's "Sparkling Gold Bling Bling Gold" Series New Visuals Mr. Xu Kai Checks in at the "Young at Heart, Age Without Boundaries" Brand Tour During the 520 period, the national first stop of Emperor Jewellery's "Young at Heart, Age Without Boundaries" brand tour was also officially launched at Wuhan Wushang Dream Times. The brand specially created an immersive boundaryless aesthetic experience space. This tour fully presents the brand's two core series—the "Sparkling Gold Bling Bling Gold" series and the "Enchanted Gold Jewelry GA" series "Flower Reflection," allowing the craftsmanship and fashion aesthetics of gold jewelry to collide and blend here. Since their launch, the two series have continued to sell well, favored by female consumers. This recognition from the market confirms the unique charm of Emperor Jewellery. Emperor Jewellery's "Sparkling Gold Bling Bling Gold" Series Emperor Jewellery's "Enchanted Gold Jewelry GA" Series "Flower Reflection" From the comprehensive refresh of the brand philosophy to the glorious launch of the national tour, Emperor Jewellery has always been consumer-centric, with craftsmanship as its foundation, constantly breaking through inherent boundaries, helping every woman shine from the heart and bloom without boundaries at every stage of life. **About Emperor Jewellery Group (International) Limited (Stock Code: 2882)** Emperor Jewellery is a Hong Kong, China brand, a member of Luk Fook Group, mainly engaged in the design, research and development, and sales of precious jewelry and diamond ornaments, as well as pure gold jewelry under the "Emperor Jewellery" brand, while also providing corporate gift customization services. Since 2003, it has established a retail network in Mainland China, Hong Kong, China, and Thailand. Currently, the Group operates nearly 300 exclusive stores, and its brand image is widely recognized and affirmed. Adhering to the brand philosophy of "Young at Heart, Age Without Boundaries," it creates fashionable and unique jewelry products and has gained the favor of mass consumers and celebrity stars with its 3DG premium service. At the same time, the brand has received widespread recognition and praise from all sectors of society during its development journey. ### Related Stocks - [02882.HK](https://longbridge.com/en/quote/02882.HK.md) - [00590.HK](https://longbridge.com/en/quote/00590.HK.md)