--- title: "6.4" type: "Topics" locale: "en" url: "https://longbridge.com/en/topics/41474991.md" description: "Stock trading is almost a zero-sum game; for every winner, there must be a loser. Investing is about being friends with the company and with time. When you buy a company, you're not betting against anyone; you're betting on the future of a company. Will its performance grow? Will its cash flow increase? Does it have a moat? What is its mission and vision? Does it have the innovative capacity for sustainable development? If so, your long-term returns will increase, and the value of the stock will rise higher and higher. This isn't a zero-sum game; it's a positive-sum game. As the company develops, you share in the dividends. Stock trading, you're a gambler; investing, you're a partner in the company. A gambler might win once..." datetime: "2026-06-04T10:49:53.000Z" locales: - [en](https://longbridge.com/en/topics/41474991.md) - [zh-CN](https://longbridge.com/zh-CN/topics/41474991.md) - [zh-HK](https://longbridge.com/zh-HK/topics/41474991.md) author: "[小新..](https://longbridge.com/en/profiles/19454532.md)" --- # 6.4 Stock trading is almost a zero-sum game; for every winner, there must be a loser. Investing is about being friends with companies and time. When you buy a company, you're not betting against anyone; you're betting on a company's future. Will its performance grow? Will its cash flow increase? Does it have a moat? What is its mission and vision? Does it have the innovative capacity for sustainable development? If so, your long-term returns will increase, and the stock value will rise higher and higher. This is not a zero-sum game; it's a positive-sum game. As the company grows, you share in the dividends. Stock trading makes you a gambler; investing makes you a partner in the company. A gambler might win once, but a partner can win for a lifetime.