---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/42009907.md"
description: "That's right. If NIO succeeds, it will definitely be a success of business model innovation, not relying on traditional car manufacturing and selling at high prices. This should be the consensus of everyone who has persisted until now. NIO's model is like Amazon back in the day: building warehouses, establishing logistics, using low-priced core products to dominate the market, and making stable profits from the largest marginal industries. NIO sells cars using BaSS for differentiated competition to outmaneuver rivals, then makes money through battery swapping, peak shaving, battery life extension, energy storage, recycling, and selling services. The model design is grand and beautiful. The only problem is, currently, besides the few major platform-type internet giants, no other private enterprise in our country can get involved in such large-scale basic industries. It depends on whether NIO can maintain its innovation and growth speed; both are indispensable. Like several predecessors, it must grow rapidly to a point where it's difficult to uproot, only then can it be considered a secured success. The era, opportunities, and luck—this is a very, very thin tightrope."
datetime: "2026-06-18T15:32:05.000Z"
locales:
  - [en](https://longbridge.com/en/topics/42009907.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/42009907.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/42009907.md)
author: "[弧光](https://longbridge.com/en/profiles/21963835.md)"
---

# That's right. If NIO succeeds, it will definitely …


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