---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/42148826.md"
description: "China Tobacco miscalculated.         They originally thought tobacco was a necessity, and even if retail prices rose by 40-50%, you'd have no choice. They never expected that rural areas would start rolling their own cigarettes, young people would switch to e-cigarettes or stop pursuing premium brands. What used to sell out during the New Year now can't be sold out each year. This demographic is price-sensitive. Once they get used to making their own, they're gone for good.Currently, many tobacco and liquor stores are going under. The ones that remain are barely scraping by."
datetime: "2026-06-24T14:32:20.000Z"
locales:
  - [en](https://longbridge.com/en/topics/42148826.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/42148826.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/42148826.md)
author: "[浩浩荡荡地](https://longbridge.com/en/profiles/19784218.md)"
---

# China Tobacco miscalculated.         They original…