---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/42201348.md"
description: "$Apple(AAPL.US) Apple raises prices —> investors don't like its market prospects —> stock falls.But there's a question: if investors don't like the downstream consumption capacity after Apple's price hike, then why can they be optimistic about the soaring price of storage?How can the rise in raw material costs, which even Apple can't withstand, be sustained? When $Apple(AAPL.US)$Alphabet(GOOGL.US)$Amazon(AMZN.US)$Microsoft(MSFT.US) see Micron's high gross margin and their own declining profitability, how could they willingly bear the risk and hand over profits to storage manufacturers?How does this game of greater fool theory continue?"
datetime: "2026-06-25T14:18:12.000Z"
locales:
  - [en](https://longbridge.com/en/topics/42201348.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/42201348.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/42201348.md)
author: "[Pooh](https://longbridge.com/en/profiles/3125.md)"
---

# $Apple(AAPL.US) Apple raises prices —> investor…


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## Comments (16)

- **每天被口醒 · 2026-06-25T14:57:32.000Z**: Someone is willing to pay for the storage price increase.
- **大大大威少 · 2026-06-25T14:53:38.000Z**: There's a problem with the logic!!
  - **Pooh** (2026-06-25T15:01:54.000Z): What's the problem?
- **一只小周 · 2026-06-25T14:35:17.000Z**: To put it bluntly, Micron and these are just short-term hype. If Micron and these want to continue, they can only increase production and reduce costs. If they keep raising prices, these AI companies will be the first to buckle. How many individual buyers are there now? It's all relying on these big
- **逆行的嘤嘤刺客 · 2026-06-25T14:32:20.000Z · 👍 3**: Good observation 👍 But irrational exuberance in the market can often last a long time
- **复利=财富自由 · 2026-06-25T14:21:41.000Z**: Not optimistic about Apple in the last month. Otherwise, how to cut the naive investors?
- **山雨 · 2026-06-25T14:20:05.000Z · 👍 2**: If storage keeps going up like this, AI is just dreaming.
- **韭菜领域大神 · 2026-06-25T14:19:49.000Z**: It's fine to raise prices, but I think this price hike is way too exaggerated😑
  - **Pooh** (2026-06-25T14:20:36.000Z): 20%, the price of storage has increased by one or two times.
  - **顾一** (2026-06-25T14:28:23.000Z): Actually, those who need to buy will still buy. It's not just Apple raising prices; other manufacturers can't bear the storage price hike and have to raise prices too.
  - **逆行的嘤嘤刺客** (2026-06-25T14:33:58.000Z): According to the latest Bernstein research report, high-end storage has risen by 400%-500%, while the regular storage used by 🍎 has risen by 100-200%.