---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/42207928.md"
description: "$Apple(AAPL.US) Apple's strategy is to bear the entire cost of storage price increases itself, so that its competitors have no stock to buy and their phone business dies down. It held out for several months before raising prices, so what's there to fear? Trash like Xiaomi will go under first. It's reasonable to raise prices a bit when there are fewer competitors."
datetime: "2026-06-25T15:36:43.000Z"
locales:
  - [en](https://longbridge.com/en/topics/42207928.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/42207928.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/42207928.md)
author: "[美利坚难民一号](https://longbridge.com/en/profiles/24733091.md)"
---

# $Apple(AAPL.US) Apple's strategy is to bear the en…


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