--- type: "Topics" locale: "en" url: "https://longbridge.com/en/topics/42232042.md" description: "Last night's market gave a very interesting signal: Micron's earnings report was explosive, surging over 15% after hours; Apple announced price increases across the entire Mac and iPad lineup, with its stock plummeting 6%.But the biggest gainer was neither Micron nor Apple's short positions; it was SanDisk—soaring about 22% in a single day.Why? The logic isn't actually complicated.Although Micron is making money, it's being "squeezed from both sides." On one hand, it's indeed benefiting from the AI dividend—Q3 revenue was $41.46 billion, up 346% year-over-year, with a gross margin of 84.9%. But it simultaneously announced its exit from the consumer storage market, no longer doing storage chip business for PCs and phones. In other words, Micron is "abandoning" the big consumer electronics pie, going all-in on AI. And Apple's price hike precisely proves that consumer electronics terminal demand is being crushed by storage costs—which is adding insult to injury for the business Micron just cut.SanDisk is a "pure AI" beneficiary, benefiting from both sides. SanDisk makes NAND flash and enterprise SSDs, with data centers being its main battlefield. Apple's price hike shows consumer electronics demand is shrinking, but SanDisk doesn't rely on Apple at all—its customers are cloud providers like Amazon, Microsoft, and Google. Q3 revenue was $5.95 billion, skyrocketing 251% year-over-year. The worse consumer electronics get, the more production capacity shifts towards AI, and the fuller SanDisk's order book becomes.More crucial is the capital flow. The market is making a clear judgment: whoever has pricing power wins. Micron has pricing power but is simultaneously cutting its consumer business; Apple has pricing power but is also passively passing price hikes to consumers; while SanDisk—neither carries the burden of consumer electronics nor stands at the forefront of AI data center demand.So, Micron's good earnings prove the storage price hike is real; Apple's price hike proves consumer electronics are being squeezed. These two things combined are most beneficial precisely for that "neither reliant on consumer electronics, yet fully embracing AI" SanDisk.This is probably the answer the market gave with a 22% gain.$Sandisk(SNDK.US)$Apple(AAPL.US)$Micron Tech(MU.US)" datetime: "2026-06-26T07:58:41.000Z" locales: - [en](https://longbridge.com/en/topics/42232042.md) - [zh-CN](https://longbridge.com/zh-CN/topics/42232042.md) - [zh-HK](https://longbridge.com/zh-HK/topics/42232042.md) author: "[阿修AX](https://longbridge.com/en/profiles/12691394.md)" --- # Last night's market gave a very interesting signal… ### Related Stocks - [SNDK.US](https://longbridge.com/en/quote/SNDK.US.md) - [AAPL.US](https://longbridge.com/en/quote/AAPL.US.md) - [MU.US](https://longbridge.com/en/quote/MU.US.md) - [MAC.US](https://longbridge.com/en/quote/MAC.US.md) ## Comments (11) - **相信科技的力量 · 2026-06-26T08:29:17.000Z · 👍 10**: Think about the statement "Apple raising prices indicates that consumer electronics demand is shrinking" yourself, does it make logical sense? - **阿修AX** (2026-06-26T14:08:27.000Z): Apple raised prices, passing on memory costs to consumers. According to the supply and demand curve, as prices increased, consumer demand decreased, and there were fewer customers buying Apple product - **阿木马** (2026-06-26T19:08:10.000Z): That's not right, everything is rising, not just Apple. Those who want to buy will still buy. - **阿修AX** (2026-06-27T02:33:38.000Z): Apple is a bit better, with fewer low-end models, and its customers are less price-sensitive. The worst off is Xiaomi; once prices go up, some ordinary people don't have the money and would rather wai - **KinZk · 2026-06-26T08:15:27.000Z**: Don't pretend to know if you don't😂 - **拿不住就去进厂** (2026-06-26T08:22:02.000Z): I believe you because your return rate is high. - **股票跌我就当鸵鸟** (2026-06-26T08:47:06.000Z): I'll believe you if your yield is high. - **新用户_aciiF · 2026-06-26T08:07:20.000Z · 👍 1**: Overthinking it, simply nand has high profit margins - **阿修AX** (2026-06-26T14:09:23.000Z): I'm not really clear on this issue. I just have a vague feeling that SanDisk is better, and the analysis of the reasons isn't broad enough. - **阿修AX** (2026-06-26T14:13:08.000Z): Only those three companies can produce HBM, and this product has high profit margins. These three companies no longer want to engage in other businesses, but they are still doing it, and there's no wa - **新用户_aciiF** (2026-06-26T14:14:01.000Z): Read financial reports carefully