---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/43087153.md"
description: "$NIO Inc(NIO.US) Although Xiaomi's marketing rhythm this time was well-executed, it cannot change the fact that it is an extended-range vehicle. The sales volume of a car in the automotive market is defined two or three years ago; it was a product launched when extended-range vehicles were at their peak, and upon launch, it encountered a period of shrinking extended-range market share. It cannot solve the inherent pain points that extended-range vehicles must face.Essentially, it is competing with Li Auto and Aito, as well as the XPeng GX market. In the current new energy vehicle market, consumer mindsets have already stratified, with many staunch pure-electric advocates. No matter how strong its supply chain capabilities are, in the world of automotive industry, you get what you pay for; Leapmotor is a prime example. You should never expect a 300,000 RMB car to have the quality feel of a 400,000-500,000 RMB car; buyers of the latter know this clearly. Nio itself uses BaaS (Battery as a Service) to disrupt the next price tier while maintaining the intrinsic value of the vehicle body, which indeed feels like cheating. The 20 billion RMB invested in battery swapping has not been wasted."
datetime: "2026-07-30T14:34:25.000Z"
locales:
  - [en](https://longbridge.com/en/topics/43087153.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/43087153.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/43087153.md)
author: "[CGM18](https://longbridge.com/en/profiles/16120710.md)"
---

# $NIO Inc(NIO.US) Although Xiaomi's marketing rhyth…


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## Comments (9)

- **酒不空 · 2026-08-04T01:24:32.000Z**: That's how auto stocks are, always bashing each other. If XPeng is done for, will Nio fare any better?
- **念头通达yang · 2026-07-30T15:12:05.000Z · 👍 2**: Could it be that the cost is only 100k, but sold for 500k, like a certain 'Love Thief'?
- **Macintosh Lee · 2026-07-30T15:03:19.000Z**: 🤣🤣🤣 A softshell turtle meets a box turtle, a toad meets a frog, each mocking the other for not being as handsome as themselves.
- **佳晴Ai · 2026-07-30T14:49:08.000Z**: , just wait for delisting
  - **CGM18** (2026-07-30T14:51:57.000Z): Shattered your glass heart again. Arguments should rely on logic, not just emotional outbursts. As expected, both Xiaomi and Aito are just IQ tests.
  - **佳晴Ai** (2026-07-30T15:18:05.000Z): I think it's not as hassle-free as the extended-range option. If one charge gives you 1,700 km, that's more than enough. Why would anyone queue at a battery swap station? Besides, who knows how long t
  - **CGM18** (2026-07-30T15:23:28.000Z): If it were truly that hassle-free, logically, people who bought the Zengcheng model should continue to buy it when upgrading their cars, and its market share would grow larger. In reality, Zengcheng's