$DEEPEXI TECH(01384.HK) rose by more than seven points, $Zeta Global(ZETA.US) followed suit and went higher, while $Trade Desk(TTD.US) saw only a slight increase.
All three companies are involved in "using data to make ad targeting more precise," but their market positions differ significantly: $Trade Desk(TTD.US) has been operating in demand-side platforms for many years, with its valuation cut by more than half over the past year, and its stock price remains below the 21-day moving average; $Zeta Global(ZETA.US) is fighting for market share among mid-sized clients; $DEEPEXI TECH(01384.HK) is an enterprise data platform that recently listed on the Hong Kong Stock Exchange.
The veteran player has dropped to just over $18, while the newcomer is rising. Is this due to a genuine shift in programmatic advertising market share, or merely a rotation among small-cap stocks? It appears more like a rotation—a shift in market share wouldn't be reflected in stock prices within a single quarter, and $Trade Desk(TTD.US)'s valuation is now so cheap that it requires justification.
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