1K learned · Last updated: Jun 15, 2026
"Buy to open" is a term used by brokerages to represent the establishment of a new (opening) long call or put position in options. If a new options investor wants to buy a call or put, that investor should buy to open. A buy-to-open order indicates to market participants that the trader is establishing a new position rather than closing out an existing position. The sell to close order is used to exit a position taken with a buy-to-open order.Establishing a new short position is called sell to open, which would be closed out with a buy-to-close order. If a new options investor wants to sell a call or a put, that investor should sell to open.
Buy To Open is an options order instruction that creates (opens) a new long options position. You use Buy To Open when you are purchasing a call or a put that you do not currently hold, so your position quantity increases from zero (or a smaller amount) to a larger amount.
Options can be opened or closed on either the buy side or sell side. The "to open" tag matters because it affects position tracking, margin treatment, and how the trade is reported. In practical terms, Buy To Open usually means cash leaves your account as the option premium is paid, and your maximum loss (for a long option) is typically limited to that premium plus fees.
For a long call entered via Buy To Open, the expiration value depends on whether the underlying ends above the strike. A common payoff expression is:
Where \(S_T\) is the underlying price at expiration and \(K\) is the strike.
In listed U.S. equity options, 1 contract commonly represents 100 shares (standard contract multiplier). If you Buy To Open 1 contract at a premium of $2.50, the option cost is typically $250 plus commissions and fees. For a call, a simple breakeven at expiration is often strike + premium paid (ignoring fees). For a put, it is often strike − premium paid.
| Order intent | What it does | Typical result |
|---|---|---|
| Buy To Open | Creates a new long option | Pay premium; maximum loss is typically limited to premium paid (plus fees) |
| Sell To Close | Exits a long option you already own | Receive proceeds; realize P/L |
| Sell To Open | Creates a new short option | Receive premium; risk can be substantial depending on structure |
| Buy To Close | Exits a short option you already sold | Pay to close; caps or realizes P/L |
When placing Buy To Open in an app such as Longbridge ( 长桥证券 ), confirm:
Also verify the underlying, strike, and expiration. Small selection errors are a common source of unintended risk.
A trader wants defined-risk exposure to a broad U.S. equity index ETF. They Buy To Open 1 call contract with:
Cost ≈ $300 (plus fees). If the ETF closes at 460 on expiration, intrinsic value is $(460−450)×100=$1,000. Profit before fees ≈ $1,000−$300=$700. If it closes at or below 450, the option can expire worthless, and the loss is typically limited to the $300 premium (plus fees). This example illustrates how Buy To Open can convert a market view into a defined maximum-loss structure.
No. Buy To Open can be used to purchase calls or purchase puts. The key is that you are initiating a new long options position.
For a standard long call or long put, the maximum loss is typically the premium paid plus transaction costs. This defined-risk feature is one reason traders use Buy To Open.
Yes. You can usually Sell To Close at any time during market hours, assuming the option is tradable and there is sufficient liquidity.
Option prices reflect more than direction. Time decay (theta), implied volatility changes, and bid-ask spreads can reduce the option’s market value after you Buy To Open.
Match the order intent to your current position. If you do not already own that option contract, you generally use Buy To Open. If you already own it and want to exit, you typically use Sell To Close.
Buy To Open is the standard instruction for starting a new long options trade, whether via calls for upside exposure or puts for downside protection. Used appropriately, Buy To Open can define risk to the premium paid while providing flexible ways to express a view or hedge. The essentials are consistent: understand payoff, confirm contract details, account for liquidity and sizing, and plan the exit before entering.
