Juliet Yang, Executive Director of Investor Relations, welcomes participants to Bilibili's Q32025 earnings call, discusses business outlook, and provides legal disclaimers regarding forward-looking statements and non-GAAP financial measures.
02:18
CEO Rachen Q3 Business Overview
CEO Rachen reports Bilibili's continued momentum into Q32025 with robust growth, increased profitability, and a larger, more engaged community. US sales grew 9% year-over-year to $117 million, and MAUs increased 8% to 376 million.
03:37
CEO Rachen on User Engagement and Monetization
CEO Rachen highlights increased user engagement with average daily time spent per user rising to 112 minutes, and monthly paying users reaching a record high of 35 million, up 17% year-over-year.
05:57
CEO Rachen on AI and Future Growth
CEO Rachen discusses AI as a key driver for future growth, with plans to launch AI-driven applications later this year, including multilingual video features like AI dubbing, subtitles, and lip-syncing.
17:17
CFO Sam Financial Highlights
CFO Sam reviews Q3 financial highlights, noting total net revenue of RMB 7.7 billion, up 5% year-over-year, and adjusted operating profit soaring 153% year-over-year.
21:18
User Growth Drivers — Analyst: Alex Liu (Bank of America)
CEO Rachen explains that Bilibili's user growth is driven by a focus on high-quality content, which remains a strong and sustainable growth driver.
36:18
Game Development Plans — Analyst: Thomas Chong (Jefferies)
CEO Rachen shares plans for expanding 'Escape from Dhaka' to console and mobile platforms, emphasizing community feedback in development.
49:14
Advertising Business Outlook — Analyst: Felix Liu (UBS)
CEO Rachen discusses the strong growth in advertising revenue, driven by brand and Sparkle ads, and the potential of AI in enhancing advertising efficiency.
1:07:05
Financial Outlook — Analyst: Zhang Ruishi (CICC)
CFO Sam outlines expectations for continued margin improvement, with Q4 gross margin expected to reach 37% and a mid-term target of 40-45%.
1:10:53
AI Applications and Impact — Analyst: Zhang Yiwen (China Renaissance)
CEO Rachen discusses Bilibili's focus on AI solutions for video creation, including AI translation features and tools for video podcast production.
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