--- title: "The \"New Chinese Style\" fashion trend is popular overseas, with merchants' orders scheduled until after the Spring Festival" type: "News" locale: "en" url: "https://longbridge.com/en/news/224532587.md" description: "With the Spring Festival approaching, the \"New Chinese Style\" clothing trend in Hangzhou, Zhejiang, is gaining popularity, with merchants' orders already scheduled for after the Spring Festival. Store owner Yu Hongmei stated that sales in overseas markets have seen significant growth, especially in Southeast Asia, Japan, and South Korea. Designer Wu Yun emphasized the combination of traditional elements with international fashion to meet the needs of more consumers. The silk children's clothing business has also grown due to the rise of \"New Chinese Style,\" attracting the attention of foreign consumers" datetime: "2025-01-10T06:56:16.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/224532587.md) - [en](https://longbridge.com/en/news/224532587.md) - [zh-HK](https://longbridge.com/zh-HK/news/224532587.md) generator: "portal-rs" --- # The "New Chinese Style" fashion trend is popular overseas, with merchants' orders scheduled until after the Spring Festival The horse-face skirt embroidered with ink bamboo, the front-buttoned small jacket adorned with dark patterns, and the fresh and comfortable mulberry silk children's clothing... As the Spring Festival approaches, entering a clothing city in Hangzhou, Zhejiang, various "new Chinese-style" shops are exceptionally popular. "The horse-face skirt sells well all year round. For example, the spring shirt orders in my hand have already been scheduled until after the Spring Festival, with over ten thousand orders for a single style," said the shop owner, Yu Hongmei, while ironing clothes. Yu Hongmei has been in the clothing business for over 20 years, deeply cultivating the national style field. In her view, "new Chinese-style" is a fusion of national style and fashion, more in line with the dressing preferences of young people. In the past two years, with the popularity of "new Chinese-style" dressing, Yu Hongmei has noticeably felt an increase in sales, especially the rapid growth of overseas sales, which has exceeded her expectations. "The overseas market mainly sells to Southeast Asia, Japan, South Korea, and other countries and regions. Although we have always focused on domestic sales, the overseas market can account for 20% in the past two years." Seeing the vast market for "new Chinese-style," Wu Yun, who has been engaged in fashion for nearly 20 years, transitioned to the "new Chinese-style" track in 2022. "When designing, we will improve the traditional elements, reflecting Eastern aesthetics while incorporating Korean and European fashion elements, which can meet the daily dressing needs of more groups, and the acceptance level among overseas audiences is also higher," Wu Yun revealed, noting that Chinese-style knots and embroidery are popular elements overseas. Now, Wu Yun's factory sells over 300,000 pieces of "new Chinese-style" clothing to Europe and other regions each year. He once saw a foreign blogger wearing his designed "new Chinese-style" clothing, mimicking Chinese netizens to bow and wish a happy new year. Regarding the future market of "new Chinese-style," Wu Yun is quite optimistic, "Although we are still selling winter clothing in the store, spring orders have already been scheduled until after the Spring Festival." A thread woven for a thousand years in the East, a silk outfit embodies the essence of Suzhou and Hangzhou. In Zhejiang, this "new Chinese-style" trend has also boosted traditional Chinese fabrics like silk. In 2009, Cai Kui began engaging in the silk children's clothing business in Hangzhou, covering the entire process from design and production to sales. In the past two years, with the rise of "new Chinese-style," his children's clothing sales have also grown at a rate of 30% per year, and have been exported to countries and regions such as Australia, France, and the United States. Cai Kui particularly mentioned that overseas, not only overseas Chinese purchase, but foreigners also like to buy, so when designing, he considers the body shapes of foreign consumers. In the view of Yong Wenmao, an associate researcher at the Institute of Art Studies of the Chinese Academy of Arts, the emergence of "new Chinese-style" design is an inevitable result of the pursuit of modern expression of Chinese aesthetics combined with modern design. Some designers "translate" and spread the rich connotation of "new Chinese-style" to the world, helping more foreign friends experience the unique charm of Chinese culture. 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