---
title: "Monalisa issued a profit warning, with a net profit for the fiscal year 2024 expected to be between 118 million yuan and 160 million yuan, a decrease of 39.90%-55.68%"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/224749176.md"
description: "Monalisa released its 2024 annual performance forecast, expecting a net profit of between 118 million yuan and 160 million yuan, a year-on-year decrease of 39.90%-55.68%. Due to intensified competition in the building ceramics market and price wars, the company has implemented several quality improvement and efficiency enhancement measures, but still failed to offset the impact of declining sales volume and prices"
datetime: "2025-01-13T10:01:06.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/224749176.md)
  - [en](https://longbridge.com/en/news/224749176.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/224749176.md)
---

# Monalisa issued a profit warning, with a net profit for the fiscal year 2024 expected to be between 118 million yuan and 160 million yuan, a decrease of 39.90%-55.68%

According to the Zhitong Finance APP, Monalisa (002918.SZ) released its performance forecast for 2024, expecting a net profit attributable to shareholders of the listed company to be between 118 million yuan and 160 million yuan, a year-on-year decrease of 39.90% to 55.68%.

In 2024, competition in the building ceramics market will further intensify, and the price war will reach a fever pitch. The company adheres to the principle of steady operation. Although it has strengthened its distribution business and actively reduced the sales scale of some real estate clients with higher operational risks, and implemented multiple measures to improve quality and efficiency, it still failed to offset the impact of declining sales volume and prices

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