The "Xiaohongshu" concept has exploded, and these listed companies have responded
Recently, Xiaohongshu topped the Apple App Store download chart, and related concept stocks strengthened. On January 15, the Xiaohongshu concept continued its upward trend. By the close of the morning session, YiWanYiChuang hit the 20% daily limit, and Sanwei Communication and Yili Media also reached their daily limits. The Xiaohongshu concept has attracted continuous market attention, and in the past two days, several listed companies have responded to investor inquiries on investor relations interaction platforms. Some companies mentioned that they have online stores on Xiaohongshu and will collaborate with Xiaohongshu "influencers."
On January 15, KORRUN responded to this topic on the investor relations interaction platform, stating that its own brand "90 Points" has established an account and online store on Xiaohongshu. As one of the marketing channels for brand management, the company collaborates with Xiaohongshu influencers to promote products and increase exposure.
On January 14, Mega-info Media mentioned that Xiaohongshu has been a client for cooperation and advertising in recent years.
Topstrong stated on the same day that the company has conducted corporate and product promotion and sales activities on Xiaohongshu.
Jiaman Apparel stated on January 14 that its children's clothing brands, such as Shuihai'er and HajiSi, are promoting on the Xiaohongshu platform; the company's various brands will choose to use live streaming and other forms for brand promotion at the right time.
Some automotive brands are collaborating with Xiaohongshu. Beiqi Blue Valley stated on January 14 that Xiaohongshu is an important position in the company's new media marketing strategy; the Jihu brand has been deeply cultivating the Xiaohongshu platform for many years.
Some companies clarified their positions regarding the related concepts. Donggang Co., Ltd. stated on January 15 that the company currently has no intellectual property cooperation with Xiaohongshu.
Other companies indicated that they will increase their layout on Xiaohongshu in the future. Kangliyuan stated that the company has opened stores on domestic and international platforms, and Xiaohongshu is the direction for the company's future layout.
Regarding the explosive download volume of the international version of Xiaohongshu, Tianfeng Securities expressed optimism about the international version's continued "breaking out" to unlock user ceilings, enhance content richness, and open up monetization space for the platform; it is recommended to pay attention to companies related to the Xiaohongshu ecosystem