--- title: "Leading the new wave of Chinese gaming and pan-entertainment going global, exploring new opportunities for globalization" type: "News" locale: "en" url: "https://longbridge.com/en/news/229164425.md" description: "With the deepening of globalization, China's gaming and pan-entertainment industry is ushering in a new wave of going global. In 2023, the global gaming market size surpassed USD 200 billion, and China's gaming overseas revenue exceeded USD 16 billion, growing by over 20%. Technological advancements such as 5G, AI, and VR/AR will drive new growth in the industry. The \"Starlight City Project,\" hosted by White Whale Going Global and Cloudflare, will launch on February 25, 2025, in Wuhan, focusing on topics such as data-driven revenue growth and AI empowerment, inviting industry leaders to share experiences and assist companies in expanding into global markets" datetime: "2025-02-21T09:46:57.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/229164425.md) - [en](https://longbridge.com/en/news/229164425.md) - [zh-HK](https://longbridge.com/zh-HK/news/229164425.md) generator: "portal-rs" --- # Leading the new wave of Chinese gaming and pan-entertainment going global, exploring new opportunities for globalization With the continuous deepening of globalization, China's gaming and pan-entertainment industry is ushering in a new wave of going global. In recent years, Chinese gaming and pan-entertainment products have shown remarkable performance in the global market, achieving significant results not only in emerging markets such as Southeast Asia and the Middle East but also securing a place in mature markets like Europe and the United States. According to Newzoo data, by the end of 2023, the global gaming market size had surpassed $200 billion, with China's overseas gaming revenue exceeding $16 billion, a year-on-year growth of over 20%. This data fully demonstrates the international competitiveness and market potential of China's gaming and pan-entertainment industry. As technologies such as 5G, cloud computing, artificial intelligence (AI), and virtual reality (VR)/augmented reality (AR) continue to advance, the gaming industry may experience new growth. These technologies can provide richer gaming experiences, attract new users, and increase engagement among existing users. Against this backdrop, the "Starlight City Project," co-hosted by Baijing Chuhai and Cloudflare, has emerged. This project aims to gather top industry guests, leading platforms, and developers through a series of city tour events to jointly explore strategic opportunities and practical strategies for the global expansion of gaming and pan-entertainment, helping companies efficiently develop global markets. **Data-Driven Growth, AI Empowering Globalization** On February 25, 2025, the Starlight City Project will kick off in Wuhan. This event will focus on core topics such as "Data-Driven Revenue Growth for Enterprises Going Global in 2025," "AI Empowering Enterprises to Identify Growth Directions for Going Global," "Optimizing Advertising Budgets for Gaming Going Global?" and "Ensuring Safety and Enhancing Efficiency for Going Global," providing in-depth analysis and practical guidance for participants through keynote speeches, roundtable discussions, and business matchmaking. **Highlights of Guest Sharing Topics** This event has received support from several well-known companies and institutions, including Cloudflare, Kenting Law Firm, and Huche Games. As partners, they will provide professional technical support and resource connections for the event, jointly promoting the globalization of China's gaming and pan-entertainment industry. The event will invite multiple industry leaders and experts as special guests, who will share their unique insights and practical experiences regarding the global expansion of gaming and pan-entertainment from different perspectives. **Jamy Lin - Senior Industry Manager for New Client Business of Mobile Applications at Google Greater China** **Topic: An Overview of Mini Games Going Global** With the continuous expansion of the global gaming market, mini games going global have become a focal point for many game developers. Jamy Lin, Senior Industry Manager for New Client Business of Mobile Applications at Google Greater China, will delve into the performance and potential of mini games in the global market, analyze player preferences and behaviors in different regions, and provide developers with strategies for category selection and market entry guidance He will share the publishing strategies during the process of mini-games going overseas, including how to develop effective marketing plans, how to use data analysis to optimize publishing results, and how to enhance the game's appeal through localization strategies. In the face of a fiercely competitive red ocean market, Mr. Jamy Lin will also provide unique insights on deployment, including how to identify and leverage market opportunities, how to break through with innovative marketing methods, and how to continuously optimize deployment strategies to improve ROI. **Gu Qingyuan - Solutions Engineer at Cloudflare Greater China** **Topic: How to better achieve digital transformation and enhance enterprise efficiency in the wave of game globalization** Mr. Gu Qingyuan will first explain the importance of digital transformation for improving enterprise efficiency, clarifying how companies can enhance responsiveness, optimize resource allocation, and strengthen market competitiveness through digital means in the current rapidly changing market environment. Based on this, Mr. Gu Qingyuan will further introduce how to leverage Cloudflare's technological advantages to accelerate, empower, and safeguard the digital transformation process. As a global leader in network security and content delivery services, Cloudflare possesses a powerful technology platform and rich industry experience. Mr. Gu Qingyuan will demonstrate how Cloudflare helps enterprises protect websites and applications from cyberattacks, accelerate global content delivery, effectively enhance overall application security and performance, thereby ensuring and improving user experience. **Zhu Sha - Senior Partner at Kenting Law Firm** **Topic: Compliance practices for integrating large models in AI products going overseas** In her speech, Ms. Zhu Sha will first discuss the legal compliance requirements and challenges faced by AI products going overseas. She will analyze the regulatory policies regarding AI products in different countries and regions, as well as the impact of these policies on companies' overseas strategies. Ms. Zhu Sha will share how to effectively promote AI products in the international market while complying with the laws and regulations of various countries. She will explore the legal issues that need to be considered when integrating large machine learning models into AI products, including data privacy, intellectual property, and algorithm transparency. Through practical cases, she will demonstrate how to formulate and implement compliance strategies to ensure the legality and reliability of AI products. Finally, Ms. Zhu Sha will discuss how to ensure the compliance of AI products and reduce legal risks. She will provide practical advice and strategies to help enterprises identify and manage legal risks associated with AI products. **Zeng Rong - Founder & CEO of Wuhan Huchao Technology Co., Ltd.** **DeepSeek Survival Strategy: Integrating AI into Game Development Workflow** Mr. Zeng Rong's speech will focus on the theme "DeepSeek Survival Strategy: Integrating AI into Game Development Workflow." He will explore the applications and advantages of AI technology in game development, explaining how AI can assist in various aspects such as game design, development, testing, and optimization, as well as how to enhance the innovation and player experience of games through intelligent means Next, Mr. Zeng Rong will share specific methods for embedding AI into the game development workflow to enhance development efficiency. He will discuss the integration of AI into the workflows of different roles such as planning, programming, and art, as well as how to promote automation and intelligence in game development through AI technology, thereby improving the team's work efficiency and creativity. In addition, Mr. Zeng Rong will share practical applications and case studies of AI technology in the global gaming market. He will showcase through real cases how AI plays a role in game localization, marketing, and player interaction, as well as how to better understand and meet the needs of players in different regions using AI technology, thus enhancing the competitiveness of games in the global market. In today's increasingly competitive global gaming and entertainment market, the launch of the Starlight City Plan undoubtedly provides Chinese enterprises with a valuable platform for communication and cooperation. Through this series of activities, companies can not only obtain the latest market information and practical strategies but also engage in face-to-face communication with industry leaders and experts, expanding their networking resources. ### Related Stocks - [300494.CN](https://longbridge.com/en/quote/300494.CN.md) - [GOOG.US](https://longbridge.com/en/quote/GOOG.US.md) - [GOOGL.US](https://longbridge.com/en/quote/GOOGL.US.md) ## Related News & Research - [19:16 ETAG.AL Crowned Esports World Cup 2026 Club Champion After Landmark Competition in Paris](https://longbridge.com/en/news/296712807.md) - [Is Fortnite Down? 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