FIYTA released its 2024 annual performance, with a net profit attributable to the parent company of 220 million yuan, a year-on-year decrease of 33.86%, and plans to distribute 4 yuan for every 10 shares

According to the Zhitong Finance APP, FIYTA (000026.SZ) released its 2024 annual report, stating that the company's annual operating revenue for 2024 was 3.941 billion yuan, a year-on-year decrease of 13.77%; the net profit attributable to shareholders of the listed company was 220 million yuan, a year-on-year decrease of 33.86%; the net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses was 209 million yuan, a year-on-year decrease of 34.11%; the basic earnings per share were 0.5385 yuan/share. It is proposed to distribute a cash dividend of 4.00 yuan (including tax) for every 10 shares to all shareholders.

During the reporting period, the "FIYTA" brand focused on building core offline stores, leveraging aerospace-themed stores as a key strategy, actively laying out high-quality channels such as mainstream shopping centers, and promoting the transformation of the business model. Self-operated stores improved store efficiency and personnel efficiency through the "Xiaohongshu + Douyin live streaming + local life" model; online, the company strengthened new product development and the establishment of a self-operated live streaming matrix. During the "618" period, e-commerce GMV achieved counter-cyclical growth, ranking first in national sales on all platforms. The company adhered to the integration of product sales and marketing, conducted comprehensive marketing, and the popular product "Little Gold Watch" entered the TOP lists of major platforms, significantly enhancing the brand's market share on mainstream e-commerce platforms. At the same time, it actively expanded overseas channels and duty-free channels to seek incremental markets