---
title: "Lily & Beauty released its 2024 annual performance, with a net loss attributable to the parent company of 24.4 million yuan, turning from profit to loss year-on-year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/233458009.md"
description: "Lily & Beauty released its 2024 annual performance, reporting revenue of 1.728 billion yuan, a year-on-year decrease of 37.44%; net loss attributable to the parent company was 24.4 million yuan, turning from profit to loss compared to the same period last year. The net profit loss after deducting non-recurring items was 39.98 million yuan, with basic earnings per share of -0.06 yuan. The decline in performance was mainly due to the termination of cooperation with certain brands and changes in the operating model. Nevertheless, revenue from its own brands grew by over 140%, and the revenue from emerging channels accounted for over 18%"
datetime: "2025-03-27T12:32:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/233458009.md)
  - [en](https://longbridge.com/en/news/233458009.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/233458009.md)
generator: "portal-rs"
---

# Lily & Beauty released its 2024 annual performance, with a net loss attributable to the parent company of 24.4 million yuan, turning from profit to loss year-on-year

According to the Zhitong Finance APP, Lily & Beauty (605136.SH) disclosed its 2024 annual report, showing a revenue of 1.728 billion yuan during the reporting period, a year-on-year decrease of 37.44%; the net profit attributable to the parent company was a loss of 24.4 million yuan, turning from profit to loss compared to the same period last year; the net profit excluding non-recurring gains and losses was a loss of 39.98 million yuan, also turning from profit to loss year-on-year; basic earnings per share were -0.06 yuan.

In 2024, the company achieved operating revenue of 1.728 billion yuan, a decrease of 37.44% compared to the same period last year, mainly due to the termination of cooperation with some brands and the change in operational models with certain brands. The net profit attributable to the parent company was -0.24 billion yuan, showing a loss compared to the same period last year, primarily due to the decline in the scale of the company's traditional e-commerce retail business leading to a reduction in overall gross profit, as well as increased investment in research and marketing for its own brands during the strategic transformation period.

In 2024, progress was made in the incubation of proprietary brands represented by Yuyongchu. Overall, the operating revenue of proprietary brands increased by over 140% compared to 2023. The development of emerging channel businesses was stable, with the revenue from emerging channels accounting for over 18% of the company's total operating revenue. The number of Douyin stores has steadily increased

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**