---
title: "Innovid introduces new tools to enhance CTV ads, making them more engaging and shoppable, aiming to improve performance."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/235245880.md"
description: "Innovid's recent feature updates are enabling brands to amplify their impact on Connected TV (CTV) and enhance performance. These enhancements provide brands with the tools to expand their creative reach and drive engagement."
datetime: "2025-04-09T13:22:43.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/235245880.md)
  - [en](https://longbridge.com/en/news/235245880.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/235245880.md)
---

# Innovid introduces new tools to enhance CTV ads, making them more engaging and shoppable, aiming to improve performance.

Innovid's recent feature updates are enabling brands to amplify their impact on Connected TV (CTV) and enhance performance. These enhancements provide brands with the tools to expand their creative reach and drive engagement.

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- [CTV.US](https://longbridge.com/en/quote/CTV.US.md)

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