---
title: "BTN's 2024 revenue of 5.74 billion shows resilient breakthrough, with R&D laying a solid foundation for long-term logic"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/237523939.md"
description: "The leading efficacy skincare brand BTN shows resilience with a revenue of 5.74 billion yuan in 2024, leading domestic beauty brands with R&D investment of 337 million yuan. High R&D conversion drives a gross margin of 73.74%, firmly maintaining its position in the industry's top tier. Profits are under temporary pressure due to strategic investments, but the core brand's repurchase rate remains stable at a high level, and sub-brands are experiencing significant growth, confirming a clear multi-engine growth logic. Strengthened user stickiness across all domains, combined with comprehensive technical reserves, deepens long-term barriers, and strategic energy is poised for cyclical recovery"
datetime: "2025-04-25T08:02:44.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/237523939.md)
  - [en](https://longbridge.com/en/news/237523939.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/237523939.md)
generator: "portal-rs"
---

# BTN's 2024 revenue of 5.74 billion shows resilient breakthrough, with R&D laying a solid foundation for long-term logic

The leading efficacy skincare brand BTN is expected to achieve a revenue of 5.74 billion yuan in 2024, demonstrating resilience. With R&D investment of 337 million yuan, it leads the domestic beauty industry, driving a gross margin of 73.74%, firmly positioned in the top tier of the industry. Profits are under temporary pressure due to strategic investments, yet the core brand's repurchase rate remains stable at a high level, and sub-brands are experiencing significant growth, confirming a clear multi-engine growth logic. Enhanced user stickiness across all domains, combined with comprehensive technological reserves, deepens long-term barriers, while strategic reserves await cyclical recovery

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**