Dongpeng Holdings: The overall ceramic tile market may fluctuate within a relatively low range in 2025

In response to the question "What is the expected market size of the tile industry this year? How does the company's management view industry demand and strategies for 2025?", Dongpeng Holdings recently stated during a roadshow that for the 2025 market outlook, it is likely to fluctuate within a relatively low range. With the government's policies promoting real estate, stimulating domestic demand, and consumption, market policy expectations may improve. In the competitive landscape of the existing market, the company adopts a relatively proactive attitude. Firstly, it leverages the advantages of a widely laid out and relatively flat retail channel to strengthen market efforts and empower agents, giving them more confidence and stability in facing market downturns. Secondly, cooperation with leading companies in the integrated decoration channel can reduce costs and improve gross margins through enhanced service efficiency. Thirdly, the engineering side is more cautious regarding strategic real estate projects, driving growth for agent projects, and focusing on increasing market share in niche segments such as healthcare, wellness, and hotel commercial chains. Additionally, the national subsidy for trade-ins is an important strategy for the company as a leading brand to capture market share during downturns. The company's quick response and strong execution capabilities are beneficial for intercepting traffic and expanding customer orders