---
title: "Tianyuan Pet Products: Further exploring the development of the \"millet economy\" model related to pet supplies"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/241004003.md"
description: "Tianyuan Pet Products released an investor relations activity record, planning to carry out more brand cross-border collaborations and co-branding marketing, exploring the \"millet economy\" model related to pet products. The company will break down the boundaries between the pet industry and other consumer categories, planning combinatorial and co-branded marketing activities, promoting \"IP\" and \"personification\" product solutions in the new pet consumption field, and is committed to creating large category and large single products"
datetime: "2025-05-20T10:07:32.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/241004003.md)
  - [en](https://longbridge.com/en/news/241004003.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/241004003.md)
generator: "portal-rs"
---

# Tianyuan Pet Products: Further exploring the development of the "millet economy" model related to pet supplies

Tianyuan Pet Products released an investor relations activity record, indicating that the audience of the pet industry overlaps significantly with the trend consumption sector, presenting great potential. To this end, the company plans to carry out more brand cross-border collaborations and cross-industry co-branding marketing strategies, not limited to brand marketing actions within the pet industry, but rather crossing the boundaries of the pet industry to connect with the major consumer categories favored by the new generation of consumers, planning combinatorial and co-branded marketing activities; further exploring the development of a "grain economy" model related to pet products, as well as "IP" and "personification" product solutions in the new consumption field of pets, aiming to create large category and large single products

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**