--- title: "Zhongtai Securities: The box office performance of movies during the Dragon Boat Festival period is impressive, and the summer season is gradually improving" type: "News" locale: "en" url: "https://longbridge.com/en/news/243040916.md" description: "Zhongtai Securities released a research report indicating that the box office for the Dragon Boat Festival in 2025 is expected to reach 460 million yuan, a year-on-year increase of 19.86%. The number of moviegoers is projected to be 11.754 million, a year-on-year increase of 22.07%. This summer's film season is expected to perform well due to the supply of quality films, with investment opportunities including film content reserves, cinema chains, and online ticketing platforms. Second-tier cities contribute 46.3% of the box office, with major films including \"Mission: Impossible 8\" and others" datetime: "2025-06-04T06:31:02.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/243040916.md) - [en](https://longbridge.com/en/news/243040916.md) - [zh-HK](https://longbridge.com/zh-HK/news/243040916.md) generator: "portal-rs" --- # Zhongtai Securities: The box office performance of movies during the Dragon Boat Festival period is impressive, and the summer season is gradually improving According to Zhitong Finance APP, Zhongtai Securities released a research report stating that, according to Top Data, the total box office (including service fees) for the Dragon Boat Festival in 2025 is expected to be 460 million yuan, an increase of 19.86% year-on-year, with 11.754 million viewers, an increase of 22.07% year-on-year, a total of 1.31 million screenings, a decrease of 4.20% year-on-year, and an average ticket price of 39.1 yuan, a decrease of 1.81% year-on-year. Historically, the summer season accounts for about 30% of the annual film market, making it quite critical. The box office for the summer season in 2024 was 11.641 billion yuan, which is a low base, and this year is expected to see significant year-on-year improvement. This summer, with a rich supply of quality films, the film summer season is expected to perform well, and there are multi-dimensional investment opportunities related to companies with film content reserves, cinema chains, online ticketing platforms, and film copyright operations. ## Zhongtai Securities' main points are as follows: According to Top Data, the total box office (including service fees) for the Dragon Boat Festival in 2025 is expected to be 460 million yuan, an increase of 19.86% year-on-year, with 11.754 million viewers, an increase of 22.07% year-on-year, a total of 1.31 million screenings, a decrease of 4.20% year-on-year, and an average ticket price of 39.1 yuan, a decrease of 1.81% year-on-year. The film market has clearly rebounded, with a total of 10 new films competing in this Dragon Boat Festival, along with several previously released films. The film genres include action, animation, science fiction, and drama. Second-tier cities are the main force for the Dragon Boat Festival, contributing about 46.3% of the box office, followed by first-tier cities (21.33%) and third-tier cities (17.06%). In terms of box office by film, the top five films are "Mission: Impossible 8: Dead Reckoning," "Doraemon: Nobita's Painting Adventure," "Son of Time," "Lilo & Stitch," and "Private Detective," with box office earnings of 191.0145 million / 67.5131 million / 63.5417 million / 51.5021 million / 38.4712 million yuan during the period, accounting for 41.54% / 14.68% / 13.82% / 11.20% / 8.37% of the total box office. Among them, "Mission: Impossible" and "Doraemon" are classic IP series films, with the "Mission: Impossible" series having achieved over 3.47 billion yuan in box office in China, and the "Doraemon" series having released as many as 13 films in China, with a cumulative box office of over 1.94 billion yuan. **The excellent data from the Dragon Boat Festival also provides strong support for the summer season's preheating.** Historically, the summer season accounts for about 30% of the annual film market, making it quite critical. Currently, 52 domestic and foreign films have been scheduled for the summer season, including 13 thrillers, 10 dramas, 7 animations, 4 war films, 4 romance films, 4 comedies, 3 documentaries, 2 action films, 2 fantasy films, 2 science fiction films, and 1 mystery film. Among the 52 scheduled films, 43 are domestic films, including highly anticipated titles such as "731," "Lychee of Chang'an," "New Big Head Son and Little Head Dad 4: Perfect Dad," "Little Monster of Langlang Mountain," and "Strange Stories from a Chinese Studio: Lanruo Temple." The box office for the summer season in 2024 was 11.641 billion yuan, which is a low base, and this year is expected to see significant year-on-year improvement In addition to the scheduled films, there are still films awaiting release in 2025, including "Assassination of a Novelist 2," "The Unknown 2," "Big Fish & Begonia 2," "Dongji Island," "Sauce Garden Lane," "Turning Thoughts into Flowers," and "The Legend of Luo Xiaohei 2." **Investment targets to focus on:** WANDA FILM (002739.SZ), SFC (601595.SH), HENGDIAN ENTERTAINMENT (603103.SH), Happiness Blue Ocean (300528.SZ), China Ruyi (00136), ALI PICTURES (01060), Maoyan Entertainment (01896), Jiecheng Co., Ltd. (300182.SZ), and Zhongwen Online (300364.SZ). **Risk warning:** Risks of intensified market competition, stricter policy regulation, box office performance falling short of expectations, and untimely updates of research report information ### Related Stocks - [002739.CN](https://longbridge.com/en/quote/002739.CN.md) - [01060.HK](https://longbridge.com/en/quote/01060.HK.md) - [601595.CN](https://longbridge.com/en/quote/601595.CN.md) - [603103.CN](https://longbridge.com/en/quote/603103.CN.md) - [300528.CN](https://longbridge.com/en/quote/300528.CN.md) - [300364.CN](https://longbridge.com/en/quote/300364.CN.md) - [300182.CN](https://longbridge.com/en/quote/300182.CN.md) - [600918.CN](https://longbridge.com/en/quote/600918.CN.md) - [01896.HK](https://longbridge.com/en/quote/01896.HK.md) ## Related News & Research - [18:04 ETJames Quattrochi Completes Production on Feature Film "That's Amore!" and Returns for Fourth Season of "Tulsa King"](https://longbridge.com/en/news/296150507.md) - [Amber Lily Butterworth Builds International Film Slate as Three Features Reach Global Audiences](https://longbridge.com/en/news/296311779.md) - [Michaels launches omnichannel custom framing experience with Architectural Digest](https://longbridge.com/en/news/296643293.md) - [09:41 ETHand & Stone Invites America to "Just Relax" with Refreshed Brand Identity](https://longbridge.com/en/news/296237768.md) - [NurExone Biologic announces annual general and special shareholder meeting](https://longbridge.com/en/news/296365329.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**