CICC: The demand in the small home appliance industry is expected to continue its recovery trend, and the industry's profitability is expected to improve

CICC released a research report indicating that, influenced by a low base and national subsidy policies, the demand for small home appliances is expected to continue recovering, with significant improvements in profitability anticipated. With the promotion of the home appliance replacement policy, industry competition is easing, and companies are focusing on high-quality development, leading to a restoration of the industry's average price. It is expected that the profitability of small home appliance companies will be enhanced. The firm analyzed market penetration, product development, market development, and diversification strategies, and pointed out the risks of market competition and demand fluctuations