Hanyi plans to establish a joint venture with Xianmi Technology to layout IP embedding in games

Zhitong
2025.06.20 12:34
portai
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Hanyi plans to jointly invest with Xianmi Technology to establish a joint venture company with a registered capital of 2 million yuan, of which Hanyi will contribute 1.6 million yuan, accounting for 80%. This move aims to leverage its own IP to make new attempts in the digital economy gaming sector, enhance the awareness of Chinese character culture among young people, and promote traditional culture