--- title: "E-Commerce Today - E-Commerce's Expanding Role Amid Industry Shifts And Inflation" type: "News" locale: "en" url: "https://longbridge.com/en/news/247998920.md" description: "FTI Consulting's 2025 U.S. Online Retail Report forecasts e-commerce sales to reach $1.27 trillion, an 8.5% increase from the previous year, while market share may peak at 23.5% of U.S. retail. The growth is attributed to inflation rather than real sales increases. Brands are shifting towards retail partnerships to enhance online and offline integration. In stock news, Global Top E-Commerce rose 10.1%, while Amazon, Adobe, and Alibaba saw mixed results. The report highlights the evolving landscape of e-commerce amid industry shifts and inflation." datetime: "2025-07-10T12:15:39.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/247998920.md) - [en](https://longbridge.com/en/news/247998920.md) - [zh-HK](https://longbridge.com/zh-HK/news/247998920.md) generator: "portal-rs" --- # E-Commerce Today - E-Commerce's Expanding Role Amid Industry Shifts And Inflation FTI Consulting's 2025 U.S. Online Retail Report projects significant growth in e-commerce sales, reaching $1.27 trillion, marking an 8.5% increase over the previous year. Despite this growth, the report suggests that the online retail market share might be nearing its peak, with e-commerce expected to comprise 23.5% of the U.S. retail market in 2025. The analysis highlights that while there was a notable increase in retail sales post-COVID, much of it was driven by inflation rather than real growth. Additionally, the report emphasizes an industry shift as brands increasingly form retail partnerships, moving beyond direct-to-consumer models to better integrate online and offline shopping experiences. In other market news, **Global Top E-Commerce (SZSE:002640)** was a standout up 10.1% and closing at CN¥6.00. For a deep dive into E-Commerce innovations and opportunities, catch our latest Market Insights article exploring key automation trends revolutionizing the sector. Don't miss out! ### Best E-Commerce Stocks - **Amazon.com (NasdaqGS:AMZN)** closed at $222.54 up 1.4%. One day ago, Amazon's AWS expanded collaboration with VideoAmp to enhance privacy-focused advertising measurement solutions. - **Adobe (NasdaqGS:ADBE)** settled at $373.38 down 2.3%. This week, the company announced a multi-year partnership with the Premier League to enhance fan engagement through AI-powered personalised digital experiences. - **Alibaba Group Holding (NYSE:BABA)** closed at $103.83 down 3.9%. Amazon's strategic expansion in AI-driven AWS and advertising sectors signals imminent growth potential. Discover the detailed narrative driving these opportunities. ## Summing It All Up - Access the full spectrum of 262 E-Commerce Stocks including Wayfair, Shift4 Payments and Beijing Shiji Information Technology by clicking on this link. - Interested In Other Possibilities? Outshine the giants: these 21 early-stage AI stocks could fund your retirement. *This article by Simply Wall St is general in nature. **We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.** It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.* *Sources:* - *Simply Wall St* - *"FTI Consulting Report: An Endgame for the Epic E-Commerce Era Is Within Sight" from FTI Consulting, Inc. on GlobeNewswire (published 07 July 2025)* ### Related Stocks - [002640.CN](https://longbridge.com/en/quote/002640.CN.md) - [09988.HK](https://longbridge.com/en/quote/09988.HK.md) - [BABA.US](https://longbridge.com/en/quote/BABA.US.md) ## Related News & Research - [Shein postpones Hong Kong debut to September, SCMP reports](https://longbridge.com/en/news/296477308.md) - [Cocoa Prices Fall on Rising Nigerian Cocoa Exports](https://longbridge.com/en/news/296637826.md) - [Itera ASA to present preliminary Q2 2026 results via webcast](https://longbridge.com/en/news/296590225.md) - [Opatra London and Hong Kong distributor suspend local operations after arrests](https://longbridge.com/en/news/296600470.md) - [Shein delays IPO to September 1, sources say](https://longbridge.com/en/news/296489082.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**