HEFEI DEPARTMENT: Will collaboratively promote online business in the agricultural wholesale industry and strengthen new product development efforts

HEFEI DEPARTMENT stated on the interactive platform that its agricultural wholesale markets have developed a live streaming matrix for agricultural products with four Douyin live streaming accounts, including "Zhougudui Selection" and "Zhougudui Fresh Home Delivery," utilizing the "walking broadcast" sales model to open up new online markets. From January to June 2025, Zhougudui Daxing Market and Feixi Logistics Park held nearly 500 live streaming events, accumulating 127,600 new followers, with a total of 510,000 items sold and a year-on-year sales growth of up to 152.5%. In the next step, the company will collaboratively promote the online business of the agricultural wholesale sector, further strengthen new product development efforts, expand categories, and focus on enhancing the professional level and overall operational capabilities of the live streaming team