Meituan Flash Purchase launches a full-chain authenticity assurance system for liquor with ten major brands

36Kr learned that on September 24, Meituan Flash Purchase, in collaboration with over ten liquor brands including Moutai, Fenjiu, Yanghe, Gu Jing, Jian Nan Chun, Xi Feng, King’s Luck, Langjiu, and SCSF, launched the first full-chain authenticity system for the instant retail industry, centered on genuine product assurance. Multiple service measures were introduced in the pre-sale, after-sale, and delivery stages of liquor sales to promote intellectual property protection in the liquor industry and build a healthy and trustworthy flash purchase liquor ecosystem