--- title: "CICC: The tourism prosperity during the National Day holiday has improved year-on-year, and consumption is expected to continue the warming trend" type: "News" locale: "en" url: "https://longbridge.com/en/news/259291255.md" description: "CICC released a research report indicating that the National Day holiday in 2025 will last for 8 days, with a year-on-year improvement in consumer sentiment, and it is expected to continue the warming trend. The report mentioned that the aviation industry will see an increase in flight volume, with tourists preferring multi-destination travel, and young travelers accounting for 62% of bookings. At the same time, various regions will issue consumption subsidies to enhance consumer willingness. CICC focuses on recommending sectors such as self-consumption, trendy toys, and e-cigarettes, and pays attention to the rise of domestic products and retail sectors benefiting from policies" datetime: "2025-09-29T09:07:08.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/259291255.md) - [en](https://longbridge.com/en/news/259291255.md) - [zh-HK](https://longbridge.com/zh-HK/news/259291255.md) generator: "portal-rs" --- # CICC: The tourism prosperity during the National Day holiday has improved year-on-year, and consumption is expected to continue the warming trend According to the Zhitong Finance APP, China International Capital Corporation (CICC) released a research report stating that the National Day and Mid-Autumn Festival holiday in 2025 will last for a total of 8 days, compared to 7 days in 2024. Coupled with a more flexible holiday combination strategy, this will create a more active consumption window. The report indicates that the "holiday combination" will extend the peak of the National Day holiday, leading to an increase in travel enthusiasm year-on-year. According to predictions from the Aviation Industry Network, the total number of flights in China during the National Day period in 2025 will reach 139,000, an increase of 5.7% year-on-year, with international flights recovering to 94% of 2019 levels. The average daily passenger transport volume will be 2.247 million, an increase of 6.4% year-on-year, with domestic and international flights increasing by 6.1% and 9.2% respectively. According to data from Fliggy, tourists hope to explore more cities during the long holiday, with a rising trend of multi-destination travel. The mixed travel mode of flights and high-speed trains is growing significantly, which is expected to drive an increase in per capita consumption during the National Day holiday. The report states that as of September 22, 62% of bookings by young tourists born after 2000 on Meituan were made by this demographic. The platform predicts that young people's preferences for cultural relic tours, border tourism, ethnic makeup experiences, concerts, and music festivals will create new trends. The search popularity for hotels and food around museums has significantly increased year-on-year, and order volumes for border tourism destinations such as Xinjiang and Heilongjiang have rapidly risen. Scenic spots at the border and museums are becoming cultural tourism IPs, with cultural consumption and experiential consumption being more favored. Additionally, according to the Ministry of Culture and Tourism's official website, various regions will distribute over 480 million RMB in consumption subsidies during the consumption month. The institution believes this will further enhance residents' willingness to consume and drive the expansion and quality improvement of holiday consumption. The institution recommends focusing on long-term layouts for self-consumption, recommending sectors such as trendy toys and e-cigarettes, including POP MART (09992), BLOKS (00325), and Smoore International (06969); laying out trends in the rise of domestic products, recommending sectors such as beauty and personal care, including Mao Geping (01318), Giant Bio (02367), Shangmei Co., Ltd. (02145), and Shanghai Jahwa (600315.SH); and paying attention to beneficiary sectors catalyzed by policies, such as the retail sector supported by domestic demand policies and seasonal catalysts ### Related Stocks - [BABA.US](https://longbridge.com/en/quote/BABA.US.md) - [09988.HK](https://longbridge.com/en/quote/09988.HK.md) - [09992.HK](https://longbridge.com/en/quote/09992.HK.md) - [00325.HK](https://longbridge.com/en/quote/00325.HK.md) - [MPNGY.US](https://longbridge.com/en/quote/MPNGY.US.md) - [03690.HK](https://longbridge.com/en/quote/03690.HK.md) - [600315.CN](https://longbridge.com/en/quote/600315.CN.md) ## Related News & Research - [Pop Mart grants 137,510 share awards under post-IPO scheme](https://longbridge.com/en/news/296779679.md) - [Labubu maker Pop Mart set for drastic growth slowdown as bears gather](https://longbridge.com/en/news/296428956.md) - [CEO Wang Ning: POP MART To Launch RMB2-5B Share Buyback Within Next 6 Mhs; Full-year Rev. 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