
Gap Collaborates With Google Cloud To Enhance Retail AI

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Gap, Inc. has announced a multi-year partnership with Google Cloud to enhance its technology strategy through AI. This collaboration will provide a unified platform utilizing Google Cloud technologies to improve product creation, customer experience, and employee enablement across Gap's brands. AI will accelerate product design, planning, and pricing, while also enhancing personalized shopping and marketing efforts. Gap's CTO emphasized the partnership's potential to empower teams and deliver greater personalization. GAP shares rose 0.53% to $20.80 in premarket trading.
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