The chairman of Insta360 responds to DJI's price war: The decision to make drones was made five years ago, and it was anticipated that DJI would "copy" the panoramic camera

On November 4th, according to Yicai, during the third-quarter earnings briefing of Insta360, in response to an investor's question about how to cope with DJI's price war, Chairman Liu Jingkang stated that the price competition initiated by competitors (DJI) after entering the panoramic camera market has created conditions for market expansion, and enhancing incremental growth through market competition is a common goal of the industry. DJI launched its first panoramic camera, Osmo 360, on July 31st, officially entering this market. This product starts at 2999 yuan and supports shooting native 8K panoramic videos and 120 million pixel panoramic photos, with a battery life that can support recording 8K/30fps panoramic videos for up to 100 minutes. In long-lasting mode, it can support recording 8K/30fps panoramic videos for up to 120 minutes. Entering October, DJI kicked off its Double 11 promotion, with several products including drones, gimbal cameras, and action cameras seeing price cuts of hundreds to thousands of yuan, attracting market attention. Interface News previously reported that the duration of DJI's aforementioned promotional activities was from October 9th to October 14th. DJI's self-operated flagship store on JD.com shows that the standard version of DJI Osmo Pocket 3 was reduced by 700 yuan, and the Pocket 3 all-around kit was reduced by 900 yuan; the Mini 3 preferred mini drone was reduced by 900 yuan, and the Mini 4 PRO aerial drone was reduced by 1478 yuan; the Action 4 action camera saw a maximum price drop of 1129 yuan, among others. In response to the price cuts, DJI stated, "This price adjustment is a regular promotional arrangement launched by DJI for 'Double 11'. To help consumers understand price information in advance and better plan their purchasing decisions, we have made announcements about this adjustment through relevant channels." Subsequently, Liu Jingkang posted that the significant price drop by DJI might be due to Insta360's influence, and offered consumers who purchased DJI products during a specific period a 100 yuan Insta360 no-threshold voucher. In fact, on July 28th, Insta360 also made a high-profile entry into DJI's advantageous field—the drone market, planning to launch the world's first panoramic drone. On that day, Liu Jingkang posted on social media expressing respect for DJI, stating, "The top runners in a marathon will make you run faster." According to him, the company's decision to enter the drone market was driven by seeing unmet customer needs, market growth potential, and the desire to drive company growth. Liu Jingkang also mentioned that entering the drone market was a decision made five years ago, and Insta360 anticipated that this decision would stimulate DJI to "copy" in the panoramic camera space. In the third-quarter financial report, Insta360 stated that the drone brand business is progressing according to plan, and the Yingsheng Antigravity panoramic drone public testing is nearing completion. It is preliminarily expected that the Yingsheng Antigravity will achieve trial sales in certain regional markets in the fourth quarter of this year, but the actual sale time may be adjusted due to factors such as supply chain support, international logistics, changes in market conditions, and optimization of testing results, which carries uncertainty Insta360 was founded in 2015, focusing on panoramic technology and building a core technology system that includes panoramic image capture and stitching technology, anti-shake technology, AI image processing technology, and computational photography technology. The products that the outside world is most familiar with from Insta360 are mainly the panoramic camera series, especially the X series panoramic action cameras. From 2022 to 2024, Insta360's revenue reached 2.041 billion yuan, 3.636 billion yuan, and 5.574 billion yuan, respectively, with a compound annual growth rate of 65.25% over the three years; during the same period, the net profit attributable to the parent company, excluding non-recurring gains and losses, also increased from 381 million yuan to 946 million yuan. The latest released Q3 2025 report shows that the company achieved revenue of 2.940 billion yuan, a significant year-on-year increase of 92.64%; however, the net profit attributable to the parent company was 272 million yuan, a year-on-year decrease of 15.90%. Regarding the situation of "increased revenue but decreased profit," Insta360 explained that the incremental investment is mainly used to strengthen strategic projects such as custom chips. If this impact is excluded, the profit indicators for the third quarter are actually better than the same period last year. Author: Song Jianan, Source: Jiemian News, Original Title: "Insta360 Chairman Responds to DJI Price War" Risk Warning and Disclaimer The market has risks, and investment requires caution. This article does not constitute personal investment advice and does not take into account the specific investment goals, financial situation, or needs of individual users. Users should consider whether any opinions, views, or conclusions in this article are suitable for their specific circumstances. Investing based on this is at your own risk