---
title: "Huatai Securities: The pet food market during Double Eleven shows two main characteristics: hot trading and a stable pattern among leading brands"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/266094532.md"
description: "Huatai Securities research report points out that the pet food market will see a hot trading period during Double Eleven in 2025, with the leading brand landscape becoming more stable. The industry is entering a phase of high-quality development, with intensified short-term competition, while future competition will focus on high-quality products. Leading pet companies with advantages in research and development and supply chain are expected to take the lead"
datetime: "2025-11-17T00:16:48.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/266094532.md)
  - [en](https://longbridge.com/en/news/266094532.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/266094532.md)
generator: "portal-rs"
---

# Huatai Securities: The pet food market during Double Eleven shows two main characteristics: hot trading and a stable pattern among leading brands

36Kr learned that Huatai Securities' research report indicates that the pet food market during the Double Eleven in 2025 will exhibit two main characteristics: a hot trading environment and a stable pattern among leading brands. As the industry enters a phase of high-quality development, increased investment from both the industry and capital will inevitably intensify short-term competition. However, as pet owners' consumption becomes more rational, future competition among pet brands will focus more on high-quality products rather than "marketing gimmicks." In the medium to long term, leading pet companies with strong research and development and supply chain advantages are expected to take the lead

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**