Just Ice Tea and My Reflections on the Evolving Natural Foods Industry
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Seth Goldman, cofounder of Just Ice Tea and Honest Tea, reflects on the evolution of the natural foods industry. He highlights the importance of lesser-known retailers like INFRA and NCG in launching brands. Goldman emphasizes the dual goals of financial returns and social impact, citing Honest Tea's success and Just Ice Tea's investment in Fair Trade communities. He acknowledges capitalism's flaws but sees it as effective in fostering innovation and market creation. Read more on GreenMoney Journal.
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