Zeta Global Completes Acquisition of Marigold’s Enterprise Software Business
Zeta Global Holdings Corporation completed the acquisition of Marigold’s enterprise software business, boosting platform usage by 153% during the holiday shopping weekend. The integration led to 87% time savings and a 25-fold increase in AI agent activity. This strategic move expands Zeta’s AI-powered marketing capabilities for enterprise brands.
Zeta Global Holdings Corporation has completed its acquisition of Marigold’s enterprise software business as of November 24, 2025. The integration of Marigold’s enterprise customers has contributed to a significant increase in Zeta’s platform usage, with a 153% year-over-year surge during the holiday shopping weekend. The company reports that its AI Agents delivered substantial operational efficiencies, including 87% time savings for enterprises and a 25-fold increase in AI agent activity compared to the previous year. This acquisition marks a strategic expansion of Zeta’s AI-powered marketing capabilities for enterprise brands. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zeta Global Holdings Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20251203026137) on December 03, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT)
