VIVA GOODS: Clarks opens its first concept store in Southeast Asia and the United States, planning to increase more than 10 sales points next year

VIVA GOODS (00933.HK) announced that its main brand Clarks has opened independent Cloudstepper concept stores for the first time in Southeast Asia and the United States. Clarks has opened three Cloudsteppers concept stores this year, two located in Malaysia and one in the United States, and plans to expand next year with over 10 new sales points in Asia and the United States.

Cloudsteppers is launching products beyond footwear for the first time. The new concept stores will introduce a variety of casual lifestyle series, including T-shirts, hoodies, socks, hats, and handbags, with plans to further expand the product range next year to include more activewear items such as leggings and windbreakers. Additionally, while Cloudsteppers has previously focused on women's product lines, it is actively expanding its categories and will launch a men's clothing and accessories line this year, with plans to introduce men's footwear products in January next year