Marchex introduces AI search attribution, allowing businesses to track LLM-driven calls from search, even without website visits.
In Seattle, Marchex® (NASDAQ: MCHX) revealed a notable update to its Engage Platform, utilizing AI and conversation intelligence to offer insights from vertical-market data analytics. This enhancement now enables businesses to precisely attribute and assess LLM-driven phone calls generated by consumers receiving brand info in LLM search results, even without visiting the company website. This development expands businesses' capability to track and analyze interactions, broadening their reach and understanding of consumer behavior.
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