Comcast's Universal Ads Adds Major Publishers to Expand Streaming Ad Reach

Reuters
2025.12.11 13:00
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Comcast's Universal Ads has expanded its Universal Audience Network by partnering with major publishers like Cox Media, Philo, Samsung Ads, Telly, and Vevo. This collaboration aims to enhance advertiser access to premium streaming content, offering precision targeting and streamlined access across over 20 publishers. The initiative seeks to improve campaign efficiency and reach qualified audiences at scale.