Pinterest to Acquire tvScientific to Boost Connected TV Advertising
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Pinterest plans to acquire tvScientific, a connected TV advertising platform, to enhance its advertising capabilities by integrating Pinterest's audience signals with CTV advertising. The acquisition aims to improve advertisers' ability to measure TV ad performance using AI and outcome-based technology. tvScientific will continue as its own brand post-acquisition, expected to close in the first half of 2026, initially focusing on the U.S. market. Financial terms were not disclosed.
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