<div id="readability-page-1"><div><ul> <li>VistaPrint, a Cimpress business, recently appointed Dave DeSandre as Senior Vice President of North America, Category Management, effective December 1, 2025, adding over two decades of industry experience and executive leadership from Wayfair.</li> <li>Investors may view his customer-centric track record in scaling Wayfair’s B2B platform as a meaningful reinforcement of VistaPrint’s push into higher-value, innovation-driven product categories and improved commercial execution.</li> <li>We’ll now examine how DeSandre’s appointment to lead North American category transformation could influence Cimpress’ existing investment narrative around higher-value offerings.</li> </ul><p>AI is about to change healthcare. These 30 stocks are working on everything from early diagnostics to drug discovery. The best part - they are all under $10b in market cap - there's still time to get in early.</p><h2>Cimpress Investment Narrative Recap</h2><p>To own Cimpress, you need to believe its push into higher-value categories and better customer experience can outgrow pressure in legacy print and capital intensive operations. DeSandre’s appointment reinforces the near term execution catalyst around VistaPrint’s category transformation, but does not materially change the key risk that elevated investment and leverage could weigh on free cash flow if returns disappoint.</p> <p>The most relevant recent development alongside this hire is Cimpress’ ongoing share repurchase program, which has retired about 5 percent of shares for US$87.46 million since mid 2024. While buybacks signal confidence, their long term value to shareholders ultimately hinges on whether initiatives like VistaPrint’s category transformation translate into sustainably higher earnings and better cash generation.</p> <p>Yet beneath VistaPrint’s growth push, investors should still weigh how rising investment needs and existing leverage could affect Cimpress’ flexibility if...</p> <p>Read the full narrative on Cimpress (it's free!)</p><p>Cimpress’ narrative projects $3.8 billion revenue and $94.7 million earnings by 2028.</p><p>Uncover how Cimpress' forecasts yield a $86.50 fair value, a 20% upside to its current price.</p><h2>Exploring Other Perspectives</h2><figure><img height="476" src="https://imageproxy.pbkrs.com/https://images.simplywall.st/company/bd910fc9-783a-4b0b-a956-1f98049d8b49/chart/quote-price?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="746" original-src="https://imageproxy.pbkrs.com/https://images.simplywall.st/company/bd910fc9-783a-4b0b-a956-1f98049d8b49/chart/quote-price"/><figcaption>CMPR 1-Year Stock Price Chart</figcaption></figure> <p>Simply Wall St Community members have only three fair value estimates for Cimpress, spanning from US$86.50 to an outlier above US$3,100, underlining how far opinions can diverge. Against that wide range, the core debate around Cimpress’ heavy investment in technology and manufacturing, and whether it truly improves earnings power, is central to how you might interpret these very different viewpoints.</p><p>Explore 3 other fair value estimates on Cimpress - why the stock might be worth just $86.50!</p><h2>Build Your Own Cimpress Narrative</h2><p>Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.</p><ul><li>A great starting point for your Cimpress research is our analysis highlighting 2 key rewards and 3 important warning signs that could impact your investment decision.</li><li>Our free Cimpress research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Cimpress' overall financial health at a glance.</li></ul><h2>Curious About Other Options?</h2><p>Our daily scans reveal stocks with breakout potential. Don't miss this chance:</p><ul><li>Rare earth metals are the new gold rush. Find out which 37 stocks are leading the charge.</li><li>Trump's oil boom is here - pipelines are primed to profit. Discover the 22 US stocks riding the wave.</li><li>We've found 12 US stocks that are forecast to pay a dividend yield of over 6% next year. See the full list for free.</li></ul> <p><em> This article by Simply Wall St is general in nature. <strong>We provide commentary based on historical data     and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.</strong> It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your     financial situation. We aim to bring you long-term focused analysis driven by fundamental data.     Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.     Simply Wall St has no position in any stocks mentioned.</em></p></div></div>

CMPR

<p>VistaPrint appoints Dave DeSandre as SVP of North America, Category Management, effective Dec 1, 2025. His experience from Wayfair may bolster VistaPrint's shift to higher-value product categories. This appointment supports Cimpress' investment narrative but doesn't alter risks related to investment and leverage. Cimpress' share repurchase program has retired 5% of shares for $87.46 million since mid-2024. Investors should consider how rising investments and leverage might impact Cimpress' flexibility.</p>

Will VistaPrint’s New Category Chief Subtly Reframe Cimpress’ Higher-Value Pivot Narrative (CMPR)?