Bilibili fully integrates AI technology into its marketing process this year

Bilibili-W (09626.HK) recently held the 2026 AD TALK marketing partner conference in Shanghai. Vice Chairman and Chief Operating Officer Li Ni stated that as of the third quarter of last year, the platform's overall advertising revenue has recorded over 20% growth for 11 consecutive quarters, mainly supported by high-quality content. General Manager of the Group's Business Technology Center Li Yongbao added that AI is driving a significant improvement in Bilibili's marketing performance, and this year, AI technology will be fully integrated into various marketing processes. The platform's one-stop AI marketing strategy center "Bilibili Bid" will soon be open for self-application by merchants