Frasers Property launches 9-mall rebrand and tech overhaul
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Frasers Property Singapore has launched a rebranding and service overhaul across nine of its shopping malls, coinciding with the 20th anniversary of Frasers Centrepoint Trust. The initiative introduces a unified visual identity and Singapore's first integrated in-mall wayfinding system. Key features include redesigned concierge counters, mobile assistance from trained staff, and a navigation tool developed in partnership with Mappedin, accessible via the Frasers Experience app and mall websites.
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Source: Singapore Business Review The copyright of this article belongs to the original author/organization.
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