---
title: "Naturade partners with Rebelution and Growvana for US distribution, accelerating market growth. Founded in 1926."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/275480535.md"
description: "A well-established brand with 100 years of history has collaborated with a leader in omnichannel distribution that operates under Growvana, managed by Rebelution. In a significant move, Naturade, a company known for its science-backed hydration and performance drinks since its inception in 1926, revealed a groundbreaking strategic partnership. The news was disclosed in Chicago on February 10, 2026."
datetime: "2026-02-10T14:53:49.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/275480535.md)
  - [en](https://longbridge.com/en/news/275480535.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/275480535.md)
---

# Naturade partners with Rebelution and Growvana for US distribution, accelerating market growth. Founded in 1926.

A well-established brand with 100 years of history has collaborated with a leader in omnichannel distribution that operates under Growvana, managed by Rebelution. In a significant move, Naturade, a company known for its science-backed hydration and performance drinks since its inception in 1926, revealed a groundbreaking strategic partnership. The news was disclosed in Chicago on February 10, 2026.

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