---
title: "Asos Pops Up in Aspen for President’s Day"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/275619186.md"
description: "Asos has launched a pop-up retail experience in Aspen, Colorado, coinciding with President’s Day and running through February 16. This marks Asos's fourth experiential pop-up, following previous events in Manhattan and the Hamptons. The activation includes a dedicated pop-up at The St. Regis Aspen Resort, featuring curated winter items, and in-room catalogs for hotel guests. Additionally, Asos will have a presence at The Snow Lodge Aspen with branded activities like a hot chocolate cart. This initiative aims to enhance the winter fashion experience in Aspen during a peak tourist week."
datetime: "2026-02-11T14:12:10.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/275619186.md)
  - [en](https://longbridge.com/en/news/275619186.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/275619186.md)
---

# Asos Pops Up in Aspen for President’s Day

Digital-first apparel brand **Asos** has kicked off a combination of pop-up retail and branded moments woven into the vibrant Aspen, Colo. social scene with an activation running through Monday, Feb. 16. It’s the brand’s **fourth** experiential pop-up in recent months, following activations in locations including Manhattan’s SoHo and the Hamptons, and is taking place during one of the high-end ski resort’s busiest weeks.

The Asos Aspen presence will include a dedicated pop-up and window display at The St. Regis Aspen Resort, spotlighting curated winter-ready and transitional items. Asos also has been integrated into the hotel guest journey via in-room catalogs to help drive on-property shopping. Additionally, Asos will activate within The Snow Lodge Aspen, the après-ski destination within the hotel, with branded moments such as a hot chocolate cart and a DJ booth.

“The Snow Lodge is all about energy, style and good times, and Asos fits right in,” said Jayma Cardoso, Founder and Creative Director of The Snow Lodge in a statement. “From après-ski to late-night looks, this pop-up brings effortless winter fashion and excitement to Aspen.”

In September 2024 Asos sold its majority stake in the **Topshop** and **Topman** brands to investment company Heartland, retaining a **25%** stake in the business.

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