---
title: "Millionaire Asos founder falls to his death from Thai balcony"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/276428531.md"
description: "Quentin Griffiths, the millionaire co-founder of Asos, died after falling from his 17th-floor apartment in Pattaya, Thailand. Griffiths, 58, co-founded Asos in 2000 and served as its marketing director until 2004. He faced legal issues last year related to allegations of theft from his ex-wife. Police are investigating his death, which shows no signs of disturbance. Asos, now one of Britain's largest clothing retailers, has faced challenges, including being overtaken by Shein in the UK market."
datetime: "2026-02-20T09:26:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/276428531.md)
  - [en](https://longbridge.com/en/news/276428531.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/276428531.md)
---

# Millionaire Asos founder falls to his death from Thai balcony

The millionaire co-founder of online fashion company Asos has died after falling from a balcony in Thailand.

Quentin Griffiths, 58, fell from his 17th-floor apartment in Pattaya, a coastal city in the east of the south-east Asian country.

The entrepreneur co-founded Asos in 2000 and served as its marketing director until 2004, when he left the company.

Griffiths retained shares in the company and benefited from its growth into a multi-billion-pound company, later emigrating from Britain to Thailand.

Griffiths was arrested by police last year when his Thai ex-wife accused him of stealing £500,000 from a company they owned. She accused him of forging documents to sell shares and land without her knowledge, which Griffiths denied. He was released after an interview and the investigation was ongoing.

Police in Thailand are investigating his death and have not found any signs of disturbance inside his property, according to reports. He was found dead in the grounds of the apartment complex, and a post mortem examination is now due to be carried out.

A spokesman for the Foreign Office said: “We are supporting the family of a British national who has died in Thailand and are in contact with the local authorities.”

## ‘As Seen On Screen’

Asos was founded in 2000 by Griffiths, Nick Robertson and Andrew Regan. But Griffiths quit to pursue other interests in 2005.

The fashion retailer was initially founded as a product placement business, with its full name standing for “As Seen On Screen”.

In 2001, it joined the London Stock Exchange’s junior Alternative Investment Market and in 2004 it launched its first own-label range, with its designs proving a hit with celebrities including Michelle Obama and Rihanna.

It experienced growth after transitioning into a “fast fashion” firm and is now one of Britain’s largest clothing retailers.

After leaving the company, Griffiths launched a series of start-ups, including Achica, a homeware sale site, BeCheeky, a lingerie retailer, and Adili, an ethical fashion website.

Griffiths sold £15m of Asos shares in 2010 and moved to Thailand, later selling more shares in 2013.

Last year, Asos was overtaken by Shein, the Chinese fast fashion company, in the UK market.

The fashion giant has attempted to boost profitability by cutting back its range and stopping customers from returning as many orders. It generated £1.33bn in UK sales in its latest financial year.

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