---
title: "Enlight Media Chairman Wang Changtian: In the future, the company will only have two types of business, creating IP and operating IP"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/277277441.md"
description: "Enlight Media Chairman Wang Changtian announced in an internal letter that the company will transform from a \"high-end content provider\" to an \"IP creator and operator.\" He emphasized that the company's strategic focus will shift from \"everything for entertainment\" to \"everything for IP,\" and stated that in the future, the company will concentrate on creating and operating IP, forming a structure of \"small companies, big IP.\""
datetime: "2026-02-28T06:30:56.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/277277441.md)
  - [en](https://longbridge.com/en/news/277277441.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/277277441.md)
generator: "portal-rs"
---

# Enlight Media Chairman Wang Changtian: In the future, the company will only have two types of business, creating IP and operating IP

Wang Changtian, Chairman of Enlight Media, released an internal letter on the evening of the 27th. In the internal letter, Wang Changtian mentioned that last March, it was decided to fully evolve the company from a "high-end content provider" to a "creator and operator of IP." The company's strategic focus has shifted from "everything for entertainment" to "everything for movies," and now elevated to today's "everything for IP." For this transformation, the company will restructure around "IP," presenting a model of "small company, big IP." "From now on, the company will only have two types of business: creating IP and operating IP. There will only be two types of people: creators of IP and operators of IP," Wang Changtian stated. (The Paper)

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**