Xibei Catering welcomes significant changes: CEO steps down and large-scale store closures

Wallstreetcn
2026.03.06 09:57

Xi Bei Catering Group is facing severe challenges, with the company's founder, Jia Guolong, stepping down as CEO and Dong Junyi returning to lead the main brand. Due to a decline in business volume, Xi Bei is undergoing large-scale layoffs and store closures, with the current number of stores reduced by nearly half. The internal layoff plan includes unpaid leave, early performance-based termination, and "N" times compensation. Jia Guolong is actively seeking financial support and adjusting the business strategy, hoping to overcome difficulties by lowering the average customer spending and optimizing dish preparation. The future of Xi Bei is filled with uncertainty and urgently requires innovation and adaptation to market demands to reverse the predicament. (36Kr)

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