--- title: "MASTERBEEF GROUP Announces Entry into Franchise Agreement to Develop Gelato Shops in Hong Kong" type: "News" locale: "en" url: "https://longbridge.com/en/news/278564562.md" description: "On March 10, 2026, in Hong Kong, MasterBeef Group, a prominent full-service restaurant group known for Taiwanese hotpot and barbecue, revealed its strategy to launch a high-end gelato brand from Thailand in Hong Kong. This move is part of the company's expansion into the dessert sector." datetime: "2026-03-10T13:04:07.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/278564562.md) - [en](https://longbridge.com/en/news/278564562.md) - [zh-HK](https://longbridge.com/zh-HK/news/278564562.md) --- # MASTERBEEF GROUP Announces Entry into Franchise Agreement to Develop Gelato Shops in Hong Kong On March 10, 2026, in Hong Kong, MasterBeef Group, a prominent full-service restaurant group known for Taiwanese hotpot and barbecue, revealed its strategy to launch a high-end gelato brand from Thailand in Hong Kong. This move is part of the company's expansion into the dessert sector. ### Related Stocks - [MB.US](https://longbridge.com/en/quote/MB.US.md) - [EATZ.US](https://longbridge.com/en/quote/EATZ.US.md) - [PEJ.US](https://longbridge.com/en/quote/PEJ.US.md) ## Related News & Research - [MasterBeef Group partners with Thai tea dessert brand to franchise outlets in Hong Kong, Macau](https://longbridge.com/en/news/292910764.md) - [09:05 ETSNICKERS® ICE CREAM MINIS IS SEARCHING FOR ITS FIRST-EVER 'CHIEF ONLINE CHILL OFFICER' TO HELP BRING MORE CHILL AND HUMOR TO THE INTERNET](https://longbridge.com/en/news/294213005.md) - [Fuh Hwa Securities Investment Trust: Plans to Launch New Global Tech Fund in August](https://longbridge.com/en/news/293895087.md) - [15:30 ETKansas City Hickory Provisions™ Announces Production Facility Investment in Harrisonville, Missouri](https://longbridge.com/en/news/293966998.md) - [05:58 ETPopular Dubai Chocolate Craze Gets Luxurious Pinkberry Twist](https://longbridge.com/en/news/293912332.md)